When creating a QR code, you face a fundamental choice: static or dynamic? This decision will have a major impact on your flexibility and tracking capabilities.
Here's everything you need to know to make the right choice.
Static QR Code: Simple and Final
A static QR code directly encodes the URL or information into its pattern. Once created, it's impossible to modify.
Advantages
- Total independence: Works even if the creation service disappears
- Privacy: No intermediary, no tracking
- Free: No subscription required
- Ideal for: WiFi, vCards, permanent information
Disadvantages
- Impossible to correct an error after printing
- No scan statistics
- Long URLs create denser QR codes
Dynamic QR Code: Flexible and Intelligent
A dynamic QR code points to a short URL that redirects to your final destination. This redirection can be modified at any time.
Advantages
- Editable: Change the destination without reprinting
- Complete analytics: Number of scans, location, devices
- Lighter QR codes: Short URL = less dense pattern
- A/B testing: Compare different landing pages
- Error correction: Fix a typo after printing
Disadvantages
- Requires an active subscription
- Depends on the redirection service
Quick Decision Guide
Choose a static QR code if:
- You're sharing a WiFi network
- You're creating a digital business card (vCard)
- The information will never change
- You don't need statistics
Choose a dynamic QR code if:
- You're printing marketing materials
- You want to track performance
- The destination URL might change
- You're launching an advertising campaign
- You want to do A/B testing
The Sqanity Offer
With Sqanity, you get the best of both worlds:
- Free: Unlimited customizable static QR codes
- Pro ($2.99/month): Dynamic QR codes with complete analytics
Try Sqanity Pro free for 7 days and discover the power of dynamic QR codes.