Creating a QR code is good. Knowing how many people scan it, where they come from, and when they do it is infinitely better.
Analytics turn your QR codes into real marketing measurement tools. Here's how to get the most out of them.
Essential Metrics
Number of Scans
This is the basic metric, but don't stop there. Distinguish between:
- Total scans: The raw volume of interactions
- Unique scans: The actual number of people reached
- Repeat rate: How many people scan the same code again
A high repeat rate can indicate high-value content (menu, opening hours) or a problem with your landing page navigation.
Geographic Data
Knowing where your scans happen allows you to:
- Identify your most active catchment areas
- Adapt your message by region
- Optimize the placement of your physical materials
Time-Based Data
Time patterns reveal a lot about your audience:
- Midday peaks: Likely professionals
- Evenings and weekends: General public
- Mornings: Public transport, early adopters
Device Types
The iOS/Android breakdown helps you:
- Optimize your landing page for dominant devices
- Adapt your strategy if you're promoting an app
- Understand the socio-economic profile of your audience
Optimizing with Data
A/B Testing
Create multiple QR codes pointing to different landing pages:
- Compare conversion rates
- Identify which messages resonate best
- Refine your value proposition
Geographical Optimization
If some locations underperform:
- Check QR code visibility
- Improve the call-to-action
- Or reallocate your budget to better-performing areas
Sqanity Pro Analytics
With Sqanity Pro, you get a complete dashboard:
- Real-time scan charts
- Interactive location map
- Full exportable history
- Comparison between QR codes
- Performance alerts
Start tracking your QR codes with Sqanity Pro — only $2.99/month.